Hi, I'm you're new favorite.

welcome to eloise
Close-up of denim shorts with lace trim on a plain background Close-up of denim shorts with lace trim on a plain background
Shop

The Spring Edit

spring dresses ▪️denim shorts ▪️ tanks ▪️sunshine
Sunshine & Sorbet Stripe Ribbed Sweater - eloise boutique Sunshine & Sorbet Stripe Ribbed Sweater - eloise boutique

staff picks

Shop our staff favorites from every collection!

Get It Before
It's Gone!

your favorite items at a discounted price
Daze Denim Valley Girl Wide Leg Ankle In Romcom - eloise boutique
New arrival

Denim

Explore collection

Gift cards

Local pickup available!
Shop gift cards
Person wearing a yellow outfit with a plain background
essentials

Matching Sets

get the perfect look for half the effort
Shop All

Hi! We are eloise!

At Eloise, the casual stop boutique, fashion is more than clothing — it’s a legacy. In the late 1970s, our mother/grandmother opened her beloved shop, The Casual Stop, where she built a community around timeless style and personal connection. When she passed away in 2024 at the age of 95, we were given her original store sign — a beautiful reminder of her passion and spirit.

Together as a mother daughter duo, we decided to bring her dream back to life in a modern way. We renamed the store Eloise because at the heart of the word is Lois — our mother/grandmother’s name and the inspiration behind everything we do.

Today, Eloise carries on her legacy with a curated collection of trendy, effortless pieces that make every woman feel confident and stylish. Just like my grandmother’s shop, our boutique is more than a place to shop — it’s a place to feel at home.

Local pickup available

208 Petoskey Street
Petoskey, MI 49770
231.838.8118

Mon - Thu 10am - 5:30pm
Fri & Sat 10am - 6pm
Sunday 10am - 4pm

Get directions
storefront with mannequins wearing colorful clothes