We The Free Highland Low - Rise Twisted Bowed Jeans - eloise boutique
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Woman wearing chunky knit stripe cardigan, brown tank and jeans on plain background

Hi! We are eloise!

At Eloise, the casual stop boutique, fashion is more than clothing — it’s a legacy. In the late 1970s, our mother/grandmother opened her beloved shop, The Casual Stop, where she built a community around timeless style and personal connection. When she passed away in 2024 at the age of 95, we were given her original store sign — a beautiful reminder of her passion and spirit.

Together as a mother daughter duo, we decided to bring her dream back to life in a modern way. We renamed the store Eloise because at the heart of the word is Lois — our mother/grandmother’s name and the inspiration behind everything we do.

Today, Eloise carries on her legacy with a curated collection of trendy, effortless pieces that make every woman feel confident and stylish. Just like my grandmother’s shop, our boutique is more than a place to shop — it’s a place to feel at home.

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321 E. Lake Street Ste. 1A
Petoskey, MI 49770
231.489.8644

Mon - Thu 10am - 6pm
Fri & Sat 10am - 7pm
Sunday 10am - 5pm

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321 E. Lake Street
Suite 1A
Petoskey, MI 49770